Generation Fit was created in 2022 by Coaches Chris Lee and Benji Tucker. Chris and Benji agreed that corporatism in the fitness industry led to many fallacies and misinformation that negatively impacts the consumer who is trying to get fit and healthy. Both Chris and Benji originally worked at big-box gyms where they helped hundreds of clients achieve the body of their dreams. However, it was evident that clients could not achieve the best results within a system that the gyms created. This prompted the two to launch Generation Fit and utilize their APEX method, which has helped countless people achieve their fitness goals.
At Generation Fit, we believe in the transformative power of nutrition and fitness. Generation Fit was created to educate and empower people in their quest for a healthy, sustainable lifestyle. We harness the power of quality education, years of experience, and effective communication to deliver the best results to our clients. We stand for integrity and transparency; doing what is right by our clients with their best interests in mind.